eCommerce Insiders
Introducing the eCommerce Insiders podcast, your backstage pass to the digital marketplace revolution!
Join your dynamic hosts, Mark Hebblewhite and occasionally Jana Stojisavljevic as they navigate the exhilarating landscape of online business, social media, marketing, web tools and website optimization. With a wealth of experience under their belts, this trio of industry insiders is eager to unveil the secrets behind creating an eCommerce empire.
Tune in for electrifying conversations, innovative strategies, and invaluable nuggets of wisdom tailored to both aspiring entrepreneurs and established business moguls. No matter your background, you'll walk away from each episode equipped with powerful tools to skyrocket your online venture.
Don't miss a beat of this thrilling ride! Subscribe to the eCommerce Insiders podcast at https://podcast.upment.com and discover more about the creators behind the mic at https://www.upment.com. Fasten your seatbelts and prepare for an unforgettable journey into the heart of eCommerce success!
eCommerce Insiders
The Rise of the Subscription Economy: Strategies for a Sustainable Business Opportunity
In this episode, we take a trip back in time to 1403 to explore the origins of the business subscription model. We learn about The Stationers', a religious fraternity formed by text workers, illuminators, bookbinders, and sellers of manuscript books, which played a crucial role in regulating and controlling the printing industry.
Fast-forward to the present day, and the subscription model is transforming the way we consume everything, from entertainment to essential services. We discuss how personalisation is the driving force behind customer loyalty and retention, with a massive 73% growth in personalisation efforts over the past couple of years. This is followed by an exploration of how businesses of all kinds can benefit from the subscription model and build stronger customer communities, with the power of convenience, adaptability, and revenue generation at the forefront.
We would love to hear your feedback on our episodes and any questions you may have about eCommerce, branding, and marketing. Please leave your comments on our channel and we will do our best to address them in future episodes.
Thank you for tuning in and we look forward to continuing this journey with you.
If you would like to have a chat about your business, do contact me on:
If you would like to be a guest on the show, feel free in emailing me: mark@upment.com
- To learn more about my company, please visit Upment.com