Are you ready to unlock the hidden potential of YouTube shorts and podcast features for your business? In this eye-opening podcast episode, we dive deep into the latest YouTube algorithm advancements of 2023 and reveal why the emphasis on subscriber count is decreasing. Learn how you can adapt your content strategies to not only maintain viewer engagement and cater to individual interests but also to build a strong and lasting brand identity on the platform.
We tackle the ongoing debate surrounding the significance of having a large subscriber count and discuss the real-world implications of focusing on this vanity metric. Discover the power of YouTube shorts and how they have transformed the landscape, enabling new creators to gain exposure and grow their channels quickly. We also highlight the astonishing growth statistics of channels actively posting shorts, proving that you don't need a massive subscriber base to rake in the views.
Find out how to strike a balance between leveraging shorts for rapid growth and creating engaging long-form content to keep your followers hooked. Learn why subscribers still play a crucial role in monetization and recognition and uncover the key factors that YouTube's algorithm now prioritizes when recommending content.
As we wrap up, we shed light on monetization strategies beyond traditional ad revenue from Google. Unearth the potential of merchandise, sponsorships, and affiliate marketing to build a diversified plan that can lead to a part-time or full-time living in the creator economy. Don't miss out on these insider secrets that could transform your YouTube success in 2023! Tune in now!
We would love to hear your feedback on our episodes and any questions you may have about eCommerce, branding, and marketing. Please leave your comments on our channel and we will do our best to address them in future episodes.
Thank you for tuning in and we look forward to continuing this journey with you.
If you would like to have a chat about your business, do contact me on:
If you would like to be a guest on the show, feel free in emailing me: mark@upment.com