Welcome back to our podcast! In this episode, we explore the innovative and occasionally controversial methods that businesses employ to grab our attention and influence our food preferences.
We begin with a story about a London restaurant that served meals prepared with insects to show how effective marketing may persuade us to try new foods and appreciate different cuisines. We then cover shock marketing, which is a strategy used by businesses to stir up controversy and attract media attention. Furthermore, we look at the ethical issues that come up when businesses adopt shock marketing, such as the recent campaign for woolly mammoth meatballs, which sparked concerns about the commercialization of science and the consumption of extinct animals.
We also go over the negatives of shock marketing and provide instances of contentious marketing campaigns, such as Bud Light's sponsorship of transgender activist Dylan Mulvaney.
Join us as we examine the intriguing and occasionally contentious world of food marketing and evaluate how these tactics affect both our individual food preferences and our society as a whole.
We would love to hear your feedback on our episodes and any questions you may have about eCommerce, branding, and marketing. Please leave your comments on our channel and we will do our best to address them in future episodes.
Thank you for tuning in and we look forward to continuing this journey with you.
If you would like to have a chat about your business, do contact me on:
If you would like to be a guest on the show, feel free in emailing me: mark@upment.com